Lost Folks was created as a response to a world that constantly demands more, faster.

We do things slowly – with intention, care, and space for your thoughts to wander.

We build Nordic saunas using FSC-certified wood. Designed for families, friends, and small communities longing to gather around the simple and essential.

But we quickly realised that saunas alone weren’t enough. Something was missing – something to tie it all together. A feeling. A ritual.

So, we developed our on skincare for heat-exposed skin – made to be used before, during, and after your sauna sessions. Products with clean ingredients and scents of the forest that help the body unwind and the senses awaken – while cleansing, strengthening, and healing our stressed-out bodies.

To complete the circle, we host sport and sauna retreats in the Swedish forest. They're made for busy people with too much on their plate – a way to disconnect, reset, and build new daily habits for a slower, more grounded rhythm.

While everyone else is running,
we’ve chosen to walk

Joachim & Janne
Founders of Lost Folks