Lost Folks was created as a response to a world that’s always asking for more, faster.

We’re not one of those brands with an exponential growth plan, a busy office, or new products launching every other month. We’re not here to bombard you with updates or fill every silence. We do things slowly — with intention, care, and space for your mind to wander.

To be frank, your lifestyle is your best skincare.
Deep sleep. Laughter. Time in nature. Saunas. Cold plunges. Movement. Friends.

Our skincare products are just here to make all of that feel even better.

Formulated for heat-exposed skin and optimized to be used before, during, and after saunas — with scents that remind you of calm forests.

But products alone can’t fix everything. We’ve tried.

So we decided to go deeper.

To build the full experience — and help others do the same. We design and build Nordic, 100% FSC-certified wooden saunas for families, friends, and communities.

And to complete the circle, we host nature retreats in the Swedish forest.

They’re for busy folks with way too much going on — a way to unplug, reset, and build new daily habits toward a slower, more grounded pace.

Everyone’s running so fast.

Why the rush?
Joachim & Janne
Founders of Lost Folks